Operators first, agency second.
Northstar Group didn't start as an agency. We started as media buyers spending our own money on our own consumer products — which is a very effective way to learn what actually works.
We learned this the expensive way.
Every method we use was developed running campaigns where the losses were ours, too. Building funnels for health and skincare products, in multiple languages, across the Americas, Europe, and Asia, taught us three things most agencies never have to learn:
Regulated categories punish sloppiness. In health and beauty, a careless claim doesn't just underperform — it gets rejected, restricted, or worse. We built our whole creative process around writing things that are true, plain, and approvable.
The funnel is one thing, not five. An ad, a landing page, and an offer written by three different teams read like it. We keep research, creative, buying, and the post-click experience in one workflow, run by one team.
Speed compounds. The team that tests honestly every week beats the team with the prettier deck. Our systems are built so a new concept can be live in days.
Today we put that system to work for health and skincare brands that want Meta run properly — alongside the consumer campaigns we still operate ourselves.
Four rules we don't bend.
Plain words
If a claim needs jargon to sound impressive, it isn't. We write ads and reports the way a good journalist would.
Claims we can stand behind
Nothing goes live that we couldn't defend to a regulator, a reviewer, or the customer reading it.
Evidence over opinion
Budgets follow measured results. Nobody's favorite ad gets special treatment — including ours.
Skin in the game
We run our own products with the same system we sell. When our methods slip, we feel it before you do.
The legal details, in one place.
Corporate information
- Legal name
- Northstar Group USA Inc.
- Form
- Corporation, State of Delaware, USA
- Registered office
- 838 Walker Rd, Suite 21-2, Dover, DE 19904, County of Kent, United States
- Registered agent
- Registered Agent Solutions, Inc., at the same address
Reaching us
Everything starts with an email. Whether it's new business, a supplier matter, or a legal notice, write to us and it will reach the right person.
admin@northstargroupamerica.comWe reply to serious inquiries within two business days.
See if we're a fit.
We take on work where we're confident we can win — health and skincare brands with a real product and room to grow on paid social. If that's you, we should talk.